Across the United States, the landscape of venue design is undergoing a dramatic transformation. In 2025, single-use venues are increasingly seen as financially unsustainable, particularly during off-peak seasons. This shift is prompting venue operators to rethink their long-term strategies and explore more flexible, future-proof solutions that keep their spaces active, profitable, and relevant year-round.
Adaptability has emerged as the defining feature of next-generation event spaces. Whether hosting an intimate board meeting or a large-scale production, venues must now accommodate a wide range of configurations without the need for costly or time-consuming redesigns. This evolution is not just a trend. it’s a necessity.
Industry forecasts reflect this momentum. According to Re-thinking The Future, over 300 global sports stadiums are expected to undergo renovations or new construction in the coming years. These projects are increasingly focused on creating multi-purpose environments that reflect changing consumer habits and the growing challenge of attracting audiences to physical events. Stadiums are no longer just sports arenas; they’re becoming self-contained mini cities, integrating offices, retail, and entertainment to maximize utility and engagement.
This movement isn’t limited to large-scale venues. Educational institutions, community centres, and smaller performance spaces are embracing the same philosophy. The demand for multi-functional environments is surging, and with it, the need for smart, space-saving infrastructure. One of the most requested features? Telescopic seating systems that allow venues to transition effortlessly between different event formats.
Telescopic and removable seating offers a host of benefits. These systems unlock open floor plans for concerts, trade shows, and community events, while preserving optimal sightlines for sporting and theatrical performances. What once took days to reconfigure can now be achieved in a matter of hours—or even minutes—thanks to modern engineering.
As a UK-based company, we’ve seen our solutions resonate strongly in the U.S. Our Seatway TP unit has gained significant traction across the U.S. market. Its fully welded structure provides a robust, low-maintenance alternative to traditional bolt-together systems, delivering a quieter, sturdier platform that’s ideal for high-traffic environments and performance venues alike.
A standout example of our success is The Griffin Centre at Halifax Community College in North Carolina. This 1,462-seat theatre and multipurpose facility was designed to host everything from concerts and conferences to banquets and exhibitions. Of those seats, 1,011 are retractable, enabling the space to transform into a 7,200 square-foot open area that can be configured with tables and chairs in countless ways. The Griffin Centre serves as a cultural and economic hub for the college and the wider Roanoke Valley community.
As the demand for flexible, future-ready venues continues to grow, we’re proud that our innovative seating solutions are helping transform venues into dynamic, multi-functional environments that serve diverse communities and evolving needs.
